Tebas: Mexican Football Needs Centralized Rights

Javier Tebas, president of LaLiga, emphasized on Tuesday that the Mexican football championship needs to centralize its audiovisual rights to reinforce its brand identity. According to Tebas, this centralization has been crucial to LaLiga's success and should serve as a model for Mexican football.

"For me, the most important thing is the centralization of audiovisual rights. With us, LaLiga owns and sells these rights, and that is not a coincidence," Tebas stated. He added that a common brand image and collectivity are the pillars that make LaLiga important, acknowledging that implementing such changes might face resistance due to natural human fears. xsportfeed.quest