College Football NIL Market Doubles in Two Years

College football's NIL market has exploded in recent years, with Power Five conferences now spending tens of millions annually to retain top talent. According to NIL data provider Opendorse, Big Ten schools are projected to spend $48.2 million on NIL this year, while the SEC follows closely at $44.5 million.

Ohio State head coach Ryan Day famously noted the Buckeyes needed $13 million in NIL to retain their roster in 2022. That figure has since more than doubled, reflecting the rising commercialization of college football. "The same thing that drove coaches' salaries to the moon and buyouts to the moon are driving players' salaries to the moon," said Opendorse co-founder Blake Lawrence. realschule-moosburg.de